Freemium – an emergent business model

The term freemium is coined using two powerful words ‘Free’ and ‘Premium’. It describes a business model where in you give away a core product for free and then generate revenue by selling premium products to a small percentage of free users. An example of the...

Multi-sided Business Models

Most markets are one-sided in nature — customers interested in buying running shoes, for example.  But a multi-sided market involves more players and each has its own interests to be served.  Dual and multi-sided markets are markets in which firms need to get two or...